Digitisation is a long-burning issue at trade expos across all industries. But reality speaks a different language: plagued by the feeling that digitisation costs a lot, doesn’t achieve much and generally causes more confusion than clarity, many small and medium-sized companies are
sluggish to tackle this issue. But they also suspect that it may be unavoidable. There is no reason for this scepticism of digitisation. You just have to see it from the other side. It’s not you that joins digitisation - it’s digitisation that joins you. After all, companies like yours are achieving something impressive in Germany:
61% of employment and 33% of turnover is down to medium-sized companies, according to the Federal Statistical Office of Germany (Destatis). And the strengths behind these figures will also master digitisation. [...]
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