Sportradar managed processing of sports data with a connectivity solution from A1 Digital

With more than 1,900 employees at more than 30 locations, Sportradar AG is a world leader in the discovery and processing of sports data and digital content for its customers around the world.

More than 1000 media companies, sports associations and public authorities in more than 80 countries receive state-of-the-art solutions and services from Sportradar. As a premium partner of the betting industry, its own Betradar brand provides all the necessary services for the smooth operation of bookmakers. The rapid growth is characterised by technological innovation and a deep understanding of its client’s businesses.

In order to transmit the sports data, the worldwide network, consisting of more than 7000 reporters uses various transmission technologies: voice-based via call centres, digitally via DTMF tones or IP-based. Sportradar currently operates more than 800 Android devices worldwide with its own customised firmware, which are equipped with SIM cards. This is the only way to achieve comprehensive coverage of sports with a very high number of games.

Sportradar decided to cooperate with A1 Digital International GmbH, as the managed connectivity solution offered together with the SIM cards also met non-daily business requirements. As an integral part of the connectivity solution, the Bulk SIM Management Platform “SIMplify” can efficiently and automatically manage large amounts of SIM cards and define scenarios or parameters for any incidents. When the incident occurs, an automatic alarm is carried out so that appropriate intervention can be taken. This was particularly important for Sportradar, as the Sportradar solution is used worldwide and not only in A1 Digital partner networks and errors in other networks can never be ruled out.

“In practice, it turned out that the A1 Digital solution proved to be excellent even in rare critical situations and was therefore the right choice for us. Another major advantage and part of our requirements profile was a central point of contact for all issues. Contract design, management of SIM cards and support are in the hands of a single partner. This is an approach that has proven itself and is reflected in the long collaboration with A1 Digital.”

Alex A. Welzl, Project Manager of Sportradar AG